Contrary to popular belief, social media pages are not the place for businesses to peddle their wares. Platforms such as Facebook, Twitter, Instagram, and Pinterest offer the opportunity to unmask the more intimate, fun-loving side of a business. Tell your story but make it engaging. It’s okay to showcase your products and services, but this is not the time or the place to close the deal.
Social media sites are where you woo potential clients by showing them what you are all about.
Think in terms of building trust in your brand and solid relationships and the sales are sure to follow.