The DreamPix Studio

Simple Rules for Email Marketing

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Just because marketers have the ability to include interactivity in an email doesn’t mean that it belongs there. Here are a few rules so of thumb to follow in email marketing.

Exercise caution with the use and placement or use of images. Images are often used in emails – especially at the top of the email. The problem with this is that, especially with mobile devices, that images are often disabled and the embedded image is too large to view on the mobile device. Some companies include an important copy in the image and their message is being lost. it is best to use smaller images alternated with text and, of course, an obvious call to action.

Stay away from multiple columns – while they are a great way to break of content on a website there is not sufficient room in an email to effectively use columns. One clean simple column of text is more effective.

Do not embed multimedia files such as audio and video in an email. These files a better suited on a website where they can help with SEO. An email is an inappropriate venue for these files.

Social media sharing is well and good but links to the sites are becoming so standardized on emails and websites that they are being placed in the footers along with other resource links. This is not benefiting anyone. If businesses are hoping to gain viral exposure through social media they need to make the action more prominent. That doesn’t mean that the links need to be included in every email but when they are included they should be highlighted.

Digital Marketing

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All companies need to evaluate their marketing program today to determine what is working for them and what is not. Social media platforms and online marketing solutions have changed the world – offering new techniques that may or may not be right for your business. While the method of deployment may have changed, the basics rules of good marketing remain the same defining your target market, identifying your competitors, nurturing leads, and get your brand name out there.

What has changed? The way that buyers buy products and services. There are four key elements that should not be overlooked in any marketing campaign.

  • Keywords
  • Social Media
  • Email
  • Blogs

The DreamPix Studio can help you develop a program using any of these marketing tools. Give us a call at (508)265-6222 or email us at [email protected]

Graphic Design

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An organization’s brand is a compilation of design elements that incorporate the logo and identity.

The foundation of your company’s brand is built by the colors and design elements that define it. Your company logo including the type, color, graphic components, coupled with strategic messaging will be your brand. The DreamPix Studio will produce the materials needed to convey your message through a combination of high-impact design and messaging.

Let us build your company’s brand from the ground up with logo development, business cards, brochures, stationery, and other marketing materials.

Please explore our graphics portfolio which contains a sampling of work that we have completed.

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Social Media

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The DreamPix Studio can develop an online marketing campaign and create a buzz about your company through social media. Whether you need help with the initial customization or would like us to manage the day to day activity, we have the expertise to build a viable online presence for you that will be reflected in the bottom line.

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Social media marketing is an explosive form of interactive marketing that is taking control of brands. Through social media, the consumer has become the vehicle that is spreading the good word thereby taking much control away from the business owner and the advertising/marketing agencies. The goal in social media marketing is to partner with the consumers or customers so that they will become an effective tool in marketing your brand.

Mobile Email Signature

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Don’t miss the opportunity to market your business in the email signature block on your cellphone. Not only can you include typical contact and website information but you can also include special offers or mailing list opt-ins. Why let Blackberry or Apple steal the show with their signature?

Don’t overlook the valuable marketing real estate in the e-mail signature block, writes Lee Polevoi. Add to the usual company information — which should include the website and blog address — social media links, special offers, and newsletter opt-ins. Don’t let Apple co-opt your space with a “Sent from my iPad” ad. Change that line to something that promotes your business, while avoiding overindulgence and HTML formatting that won’t make it through to every inbox.