People often question me about SEO, tossing around phrases that they have picked up over the years like incorporating META tags and optimizing keywords. The truth is that, while these techniques are effective to a point, there is really only one way to create a website that effectively targets your market niche and gets the nod from Google.

Create a useful, information-rich website, and write pages that clearly and accurately describe your content.

There is no secret way to receive a high ranking with Google in fact, when web pages appear to be over-optimized they will actually be punished by Google and bounced from the rankings because webpages should be created for users, not robots.

Think in terms of becoming an authority in your field. Here are a few useful tools to incorporate that will boost your site’s ranking:

• An interactive Blog
• Sharing research findings
• Q & A pages
• Reviews
• Interviews
• Videos
• White Papers & Case Studies