The DreamPix Studio

Does your business need a mobile website?

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Not a week goes by that I don’t have a client ask my opinion about building a separate mobile website for their business.

And, more often than not my answer is always the same. A business is better off to have one website that looks and functions well on all platforms. That can easily be obtained with a clean, responsive website that automatically adjusts its size to the browser window offering a seamless user experience. One size can fit all! And, it can be just as effective and less costly in both time and money.

Check out the website that I just did for my young son’s landscape business using a new responsive theme DiNannoLandscape.com. Studio Press offers a neat function on their site where you can enter the URL for your website and see how it looks on various devices on the Studio Press website. Very cool!

What is the Secret to a great Website?

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Typography

Most web designers and developers would laugh at the idea that typography can make or break a website. That is because most of them have approached their craft from the technological end of the business as opposed to the creative end. None-the-less, I am not just referring to the font selection itself but to the styling of the type to the spacing, the weight, the variation in size. What would the website look like if all of the color and images were gone and all that was left was text and spacing? Take a peek at websites that you frequent and note the differences. If you can’t quite put your finger on what is making a site so flat and unappealing the culprit might be the typography.

Here’s what Brian Gardner, the founder of StudioPress, a WordPress website design framework that I fully embrace, has to say about typography.

BrianGardner.com

Do you need an SEO Guru?

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People often question me about SEO, tossing around phrases that they have picked up over the years like incorporating META tags and optimizing keywords. The truth is that, while these techniques are effective to a point, there is really only one way to create a website that effectively targets your market niche and gets the nod from Google.

Create a useful, information-rich website, and write pages that clearly and accurately describe your content.

There is no secret way to receive a high ranking with Google in fact, when web pages appear to be over-optimized they will actually be punished by Google and bounced from the rankings because webpages should be created for users, not robots.

Think in terms of becoming an authority in your field. Here are a few useful tools to incorporate that will boost your site’s ranking:

  • An interactive Blog
  • Sharing research findings
  • Q & A pages
  • Reviews
  • Interviews
  • Videos
  • White Papers & Case Studies

Does your website need a facelift?

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Upgrade to WordPress today!

Your website should serve as a viable marketing tool that offers a dynamic interactive experience and, at the same time, is easy to update. WordPress has become an industry standard for business owners and developers alike. WordPress was initially created as an open-source blogging platform but it has evolved into so much more. It is a powerful content management system that is free but essentially priceless!

New functionality can be incorporated into a WordPress site using plug-ins with the click of a button. If you can name it – WordPress has it! Choose from:

  • Interactive Blogs
  • Image Sliders
  • Photo Gallery
  • Shopping Cart
  • Event Calendar
  • Social Media Links & Feeds
  • Contact Forms
  • Member-Only sections
  • and more

    If your website is built in HTML it’s time for change

    Ten years ago many websites were little more than online business cards and most websites were built in HTML. But, that was then and this is now! If your website was built in static HTML it is time to upgrade to an interactive website.

    To learn more about WordPress and the upgrade process:

    Email Leslie DiNanno or call 508.265.6222