Websites have changed drastically since the birth of the first website in 1989. Early websites were nothing more than online storage systems that evolved into online business cards and eventually evolved into an extension of a business. In order to serve as a viable marketing tool today, a website must meet specific criteria. Aside from the obvious factors such as being mobile responsive, user friendly, and search engine optimized a business website must also achieve the following five goals:
Tell a Good Story
What makes you different than your competitors and why should a potential customer choose your company? Your website is an extension of your company tasked with achieving the same sales and marketing goals. Tell your story and tell it well.
Educate and Inform
Your content should answer all the questions that a visitor might have about your products and services so that they are able to make an informed purchasing decision.
Flaunt Your Stuff
Put your services and products in the best light possible. Use videos, great photography, and well-written content to showcase your goods.
Wow your Audience with an Interactive Experience
Incorporate social media and actively blog. It’s important to leave visitors wanting more so that they will return again.
Reflect your Brand – be Recognizable & Memorable
The theme of your website should be consistent with the overall brand of your company. Stay away from generic out-of-box websites that represent any brand USA. Customization and personalization go a long way.