The DreamPix Studio

Branding & Messaging

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We create brand personas that define your products and services, speak to your market, and engage your target audience. Our branding process begins with logo creation or critique to develop branding and messaging that is consistent and recognizable across all channels. We will collaborate with your team to develop high impact designs coupled with strategic messaging to produce a cohesive brand that conveys your unique story.

Digital Marketing

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Using strategic digital marketing you can grow your business by broadening your audience, increasing traffic, and generating leads in a way that is cost-effective, measurable. How is this accomplished? By using a combination of the following channels:

  • Search Engine Optimization (SEO
  • Webinars
  • Content Marketing
  • Downloadable Content such as eBooks, Whitepapers & Webinars
  • Email Marketing
  • Social Media Marketing
  • Video Production
  • Website Design
  • Landing Page
  • Call-To-Action
  • Marketing Automation
  • Lead Nurturing
  • Pay-Per-Click (PPC) Marketing

Can Blogging Help Your Business?

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Derived from the two words, weblog, a BLOG is a page on the internet that contains is a chronological complication of POSTS or articles that examine various topics. BLOGS are used by businesses, organizations, and individuals to spread the good word and build credibility in their field.

Why DreamPix?

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As a boutique marketing firm, we provide personalized services to a specialized niche, one client at a time.

Why work with a boutique agency rather than a larger firm? For starters, the turn-around time is much faster, there will be one point of contact, flexibility in service offerings, and a lower price point. The process is simple, we begin by assessing client needs, established goals, and designing & implementing a strategic marketing plan to achieve those goals.  Our designs stand out in creativity & style and we will speak in layman’s terms but we have the technical know-how to bring your website to the top in Google search engine results to capture your market niche.

Digital Marketing Simplified

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Marketing a business in today’s digital world is a daunting task for many small business owners. Heck, it is even overwhelming to professionals who have to stay on top of a plethora of social media platforms. We will walk you through the process in layman’s terms. Here’s a compilation of services that we can provide:

Timeliness in Social Media Trumps All

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If a brand can craft its message around an issue that people are actively talking about on social media, you are more likely to be heard than if you spent millions on an expensive advertising campaign. If social media is about anything, it’s about timeliness. Over the past week, brands have been perched waiting for a social media opportunity to come their way during the World Cup. In an instant, when Uruguay soccer player Luis Swarez bit his opponent, Italy’s Giorgio Chiellini, Twitter was a buzz and the funniest consumer brands stole the moment with Bud Light winning the number one spot.

1. Bud Light – Relax, they’re twist off. #biting #ITAvsURU
2. Listerine Global: We recommend a good swish after grabbing a bite of Italian. #WorldCup #PowerToYourMouth

The other notable timely opportunity is Pride Month. Support of the LGBT community brings a viable marketing opportunity to many of the nation’s most popular brands who have made very public moves in regards to their position on equality. This is not advertising and just like the Twitter chatter, these opportunities often turn out to be the best kind of marketing. Don’t let the opportunities pass you by.

WordPress Under Attack

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WordPress has exploded in popularity in the past five years. Unfortunately, it has also become a favorite target for hackers.

Here are a few simple steps that you can take to keep your site safe:

  1. UPDATE PLUG-INS & THEMES:
    Just as it is important to keep your antivirus software up-to-date on your computer, it is important for business owners to protect their CMS platform by regularly updating plug-ins, themes & Word Press when updates are available. The updates often contain security patches to protect plugins and WordPress itself from exposure to security breaches.
  2. HARD TO CRACK PASSWORDS:
    Typically hackers work like an amateur burglar who walks down a hallway testing doorknobs until they find one that opens. To avoid this type of break-in be sure that you are not using the default ‘admin’ as the username and come up with a strong password.
  3. BACK UP:
    Be sure to back up your site and store it on a hard drive and a cloud server if possible for double the protection. Make sure that they also have a focus on security (like how https://www.mirantis.com/software/docker/security/ operates, to name one example).
  4. CAPTCHA:
    As annoying as they are, installing CAPTCHA fields will make it more difficult for spam robots to send and create a traffic jam on the mail server.
  5. PURCHASE THEMES AND PLUGINS FROM REPUTABLE SOURCES:
    Experience has taught me to be wary of unknown themes and developers. I personally try to work exclusively with the Genesis Framework offered by StudioPress. Although sometimes I have clients with a theme in mind from another source, I am sure to do my homework before investing the time and money.

Which Social Media Platform is best for your brand?

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Ideally it would be nice to have a presence on multiple platforms to properly promote your brand however, unless your company has a dedicated social media coordinator, finding the time to create that type of content can be costly and time consuming.

My suggestion is to pick your platform or two and run with it. What are the top four platforms to consider for your business?

  • Twitter:

    • Who should use it: Everyone – from individuals to large corporations.
    What to share: Start, join, and lead conversations; interact directly with brands and customers
    Post frequency: Multiple times a day

  • Instagram:

    • Who should use it: Lifestyle, food, fashion, personalities, luxury brands
    What to share: Share visual content, including short videos
    Post frequency: Once a day

  • LinkedIn:

    • Who should use it: Business (Especially B2b) Recruiters, Job Seekers
    What to share: Job-postings, company descriptions, employer/employee research
    Post frequency: Two to four times a week

  • Facebook:

    • Who should use it: Everyone
    What to share: All types of online content, events, ads
    Post frequency: Once or twice daily

New Faces on the Web

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The DreamPix Studio has launched two new websites whose home offices are located on the North Shore of Boston.

Olympic Roofing

Olympic Roofing is a residential & commercial roofing contractor located serving customers in Massachusetts and southern New Hampshire. We have provided roofing, painting, siding, masonry, solar energy services, and more to New England customers for the past 50 years. Olympic is a full-service contractor that takes pride in our ability to offer high-quality services at competitive rates. Our reputation is built on the hard work and integrity of our staff and customer satisfaction.

QualMed Solutions

QualMed Solutions, LLC offers expertise and guidance in Quality Assurance and Regulatory compliance. We serve medical device and life science companies of all sizes and device types, including software-only devices.

5 Things Your Website Should Do

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Your website is the face of your business on the web. It greets potential clients and provides the first impression that can make or break relationships. Here are five tasks that your website should accomplish:

1. Tell your story

A visitor to your website is searching for information about your product or services to make a more informed buying decision. Beyond that, they are looking to make a connection with your company. What makes your brand stand out above the competition?

2. Address Core Business Goals

Your website is an extension of your company and aims to achieve the same type of goals that surround your business. Your website is a powerful marketing tool that can generate leads. Make the most of the opportunity.

3. Educate

One of the main benefits of your website will be to educate your audience about your products and services. People searching the web are looking for information – they want to educate themselves.

4. Don’t be afraid to show off your assets

• You work hard to create awesome stuff. Flaunt it!
• Do you attend industry conferences or belong to organizations relative to your line of work? Share the experience.
• Do you create video tutorials designed to walk people through common problems? Make sure you share your YouTube channel so that people can find that information.

5. Create a memorable user Experience

If people enjoy their interaction with you, they’ll return to your website and maybe become a paying client. If they are not engaged they will likely look elsewhere.