The DreamPix Studio

Five Web Content Writing Tips for Success

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The most daunting task that business owners face in the website design process is writing dynamic, inspiring content that will lure visitors to dig further into their website. When crafting web copy the most important objective is to be sure that your content speaks to the needs of prospective clients. The goal is to solve their problems and speak their language.

Here are a few basic tips to keep in mind:

  1. Use a Conversational Tone. Write like you speak and avoid stilted verbiage.
  2. Show your Passion. There is no greater sales tool than a business owner who wears the love for their work on their shirtsleeve.
  3. Use Testimonials to Build Credibility. What people are saying about you and your business matters.
  4. Less is more. Be clear and concise and avoid excessive tech talk where you risk losing your visitors.
  5. Focus on Benefits. Remember that you are solving a problem for your customers. They need your service or product and it is your job to tell them why.

As you peruse the internet be aware of the perils you face as consumers. This will help you to be an intuitive seller. A good place to start is on the home page which is like the cover of a magazine. The information on the cover should tell them all that they need to know. Flipping through the contents will give them a more in-depth view.

What should be upfront?

  • Who are you?
  • What is your specialty?
  • What exactly do you do?
  • What can you do for the client?
  • Who are your clients?
  • How can the client learn more about you?

Creating the Ultimate Logo

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What Makes a Great Logo?

There are four qualities that define a great logo.

    • Unique – A logo must be unique so that it stands out in the crowd and memorable. The graphic alone does not necessarily have to project what the company does but it can evoke a feeling which is just as powerful. The Good Year and MasterCard are examples of companies with iconic logos that are powerful and recognizable around the world.goodyearmasatercard
    • Adaptable –target A great logo must carry the same meaning across all mediums – whether it is on a business card, a billboard, or a baseball cap. Target’s logo is powerful across the board. Just as a marksman’s goal is to hit the center bulls-eye, the store aims to do much the same in terms of retail goods, services, commitment to the community, price, value, and overall experience. The company also makes great use of its bull’s eye logo using it all by itself.
    • Appropriate – bpThe designer must consider the nature of the business, the customer, and the culture. A good logo should reinforce the brand conveying the tone and feel of the business. The newly designed BP logo brings in energy with the sun as well as the colors of the “Helio’s” suggesting heat, light, and nature.
  • Timeless – pepsi cocacolaThe neutrality in a design makes it timeless. A good logo should be able to look current 25 years from now. Coca-Cola is an example of a classic logo that has withstood the test of time while Pepsi-Cola has been trendy changing its look over the years.

For more tips on great logos and logo design visit TheWebDepot.com.

Storytelling & Fame

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Storytelling is one of the oldest and purest forms of marketing and today’s social media platforms provide brands with the perfect venue to tell their tales. Used properly, companies can boost sales and solidify customer relationships.

It can take time to master the art of storytelling which should be simple, authentic & engaging. New England based Dunkin Donuts has done a bang-up job on social media. The brand’s new FaceBook ‘Fan of the Week’ campaign offers customers the opportunity to get their 15 minutes of fame by beckoning fans to submit photos of themselves enjoying their favorite DD product. Each week the winner will have their name and photo up in lights on a billboard in Times Square. Now there’s a That’s a simple campaign that has created quite a nice of incentive.

The top ten facebook brands are:

    • Coca Cola
    • MTV
    • Disney
    • Red Bull
    • Converse
    • Starbucks
    • Walmart
    • McDonald’s
    • Blackberry
    • Subway

Want your 15 minutes of fame?

Click on the following link and upload your photo. Dunkin Donuts Fan of the Week

What Makes a Great Logo?

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The cornerstone of a brand begins with a logo. There are four characteristics that define a great logo.

nike target bpmcdonalds

Unique

A logo must be memorable. The graphic alone does not necessarily have to project what the company does but it can evoke a feeling which is just as powerful. The Nike logo is one of the most powerful and recognizable logos in the world.

Adaptable

A great logo must carry the same meaning across all mediums – whether it is on a business card, a billboard, or a baseball cap. Target makes great use of its bull’s eye logo using it all by itself.

Appropriate

The designer must consider the nature of the business, the customer, and the culture. The newly designed BP logo brings in energy with the sun as well as the colors of the “Helio’s” suggesting heat, light, and nature.

Timeless

The neutrality in a design makes it timeless. McDonald’s golden arches are an iconic symbol that has defined the company for years.

Marketing with Infographics

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What is an infographic?

An infographic is a fun way to share material about a topic without using a ton of content. Infographics creatively transform information in a way that helps people learn and inspires them to share. Here’s an example of an infographic on why WordPress should be the website platform of choice for your business.

wp_infographic

What Color is Your Businesss?

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When branding your company be sure to give careful thought to your color scheme as the choice can elicit different behaviors from users.  The following provides a glimpse into what stimuli are generated from certain colors.

BLUE
Is said to be the color of conversation. It promotes an air of ease and inspires visitors to browse a site endlessly. It is considered to be one of the most effective colors in sales as it signifies trust and reputation.

RED
Draws attention and causes visitors to concentrate. It also creates excitement but overuse of the color is useless!

YELLOW
Promotes happiness and optimism. It can be difficult to read so it should be used to highlight information or as a background color.

GREEN
Always calms people. It should not be used to highlight important information as it can easily be passed over. It is a conservative color.

PURPLE
Symbolizes elegance, royalty, and wealth. It is well served on topics that focus on benefits and solutions. Young people are drawn to purple which is why it is often used to provoke conversation and on community websites.

Went considering colors to be aware of the contrast and the mixed signals. Certain colors work well together and deliver a punch. Color should reflect the identity of your company.