Which social media platform should I use and how should I use it?
I am asked that question time and again. The answer to the first portion depends upon which platform is better suited for the business and the level of commitment that the business owner is willing to make. When answering the second piece of the question, I often relate engaging in social media to being invited to someone’s home for dinner. As an invited guest you should never arrive empty-handed, would be engaging without monopolizing the conversation, would be a good listener, and just as importantly, a good sharer.
Recently, I found a cute little scenario that was written about a doughnut that helped to explain the virtues of each social media platform. I thought that I would expand on that scenario using one of my favorite foods, cheese, in order to illustrate the differences.
Good Wine. Good Friends. Good #Cheese.
I could live on CHEESE alone.
This is where I go for good CHEESE.
Here’s a vintage photo of my favorite CHEESE.
See the proper way to serve CHEESE.
My skills include eating CHEESE.
Here’s a recipe for making homemade CHEESE.