When it comes to online marketing and technology the strategy behind the game is ever changing. Just when my clients were getting the hang of SEO as it relates to keywords and keyword phrases we find out that Voice search has exploded and effectively blown up the old digital strategy. Last year 20% of online searches were conducted through voice searches and that number is expected to skyrocket over the next two years.
Google reports that 55% of teens and 41% of adults are using voice search at least once a day. This means that people are now using long search phrases and full sentences to look for products and services online. Marketers need to adjust their strategy accordingly and think in terms of natural phrases as opposed to the 3 and 4 word keyword phrases that have been popular for the past decade. In fact, research shows that search queries beginning with “who” “what” “when” “where” “why” and “how” have increased by 61%. That makes complete sense when we consider how one uses Alexa or Siri. The strategy is fairly simple in that the content on a website needs to provide the answers to questions that potential customers may be asking through a voice search.